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THE PLEaSURES OF WINe
Before tasting the wine, you need to follow the paths among the vines if you want to really understand something of this little corner of the country. It's a land of tradition, whose soul takes time and patience to discover.
An intense moment in which to look closely at a vine and grasp its intimate relationships with its environment, or to be still and contemplate the landscape. A walk that becomes a quest for radiant beauty, for walls steeped in history, for meetings with real wine-growers who nurture the grapes that will produce good wine.
This wine of our homeland, this wine from Valais – it slips down the throat like a gorgeous nectar, making life itself taste more lovely. A path of life with celestial ambitions that Rainer Maria Rilke described so well: "A Path that, like a scarf in the wind, in the clear space of this lovely land, winding through the vines, above the old towers and the hills, climbs toward the heavens".
When you know this very special terroir (even if yours is not the soul of a poet), you will finally appreciate life's pleasures, glass in hand. Santé!
In Vino Veritas – Marche des Cépages (vineyard walk)
WINe, a WaY OF LIFE
– AN INCREDIBLE DIVERSITY –
Wine is far more than just something to attract visitors – it's a way of life, an everyday pleasure. So it's quite natural that, over time, the Sierre region has developed a host of offers related to this subject. In museums, wine is a cultural feature; on footpaths, it's an educational topic; but in cellars, wine shops, cafés and restaurants, it's simply a pleasure.
When you taste our wines, their diversity will amaze you. There are more than 60 grape varieties in Valais, whose names are as evocative as they are mysterious. Among the whites, there's Petite Arvine, Fendant, Amigne, Ermitage and Païen, while the red varieties include Humagne Rouge, Cornalin, Gamay, Pinot Noir and Syrah. And those are just a few!
SIeRRe, SWITZERLaND'S WINE CaPITaL
As Switzerland's leading wine region, Sierre has benefited from the activities of the VINEA organisation since 1994. In addition to organising the VINEA Swiss Wine Fair, it also manages a number of competitions such as the Mondial des Pinots, the Mondial du Merlot et Assemblages and also the Grand Prix du Vin Suisse.
The VINEA organisation is a centre of excellence and communication, and also coordinates the VINEA Swiss Wines app.
COTEaUX DE SIERRE, SWITZeRLaND'S LaRGeST AOC AReA
Just one of the many statistics concerning the scale of the region's wine-growing: the Coteaux de Sierre appellation d'origine contrôlée (AOC) is the largest in Switzerland, with approximately 1200 hectares of vineyards.
THE GRaNDS CRUS, FROM eaRLY DaYS TO THe PReSENT
The term Grand Cru indicates a top-quality wine, and has been applied to some of the region's wines for 30 years.
In 1988, Salgesch was effectively the first place in Valais to establish the requirements a Grand Cru wine must fulfil. Its Pinot Noir Grand Cru is therefore subject to limits on yield (800g/m2) and to strict rules governing vinification (the addition of sugar, and vinification and maturing in barrels are prohibited).
In 1994, Saint-Léonard followed suit, with 2 wines: Chasselas (Fendant) and Pinot Noir.
Finally, in 2015, Sierre Grand Cru began offering Grand Cru wines made from the following 4 grape varieties: Arvine, Marsanne Blanche (Ermitage), Cornalin and Syrah, grouping together 6 different towns and villages (Sierre, Miège, Venthône, Veyras, Lens and Crans-Montana), a first in Valais.
– PROMOTING WINE TOURISM –
Initiated by Sierre Tourisme, Vinum Montis (literally "wine from the mountain") is a simple, original and innovative approach aimed at wine-lovers. In no time at all, you can start exploring the full range of viticultural treasures to be found in the Sierre region and central Valais.
There are lots of ways to discover Valais wines, including:
- Joining our Club offering special benefits and exclusive services (CHF 49/year);
- Attending our high-quality wine tasting events;
- Visiting our website (vinum-montis.ch) devoted entirely to wine, featuring an online shop and special offers;
- Daily updates via the main social media, including Facebook and Instagram;
- Accessing some unique services related to wine tasting.
Thanks to Vinum Montis, you can take advantage of a fixed-price wine tasting package that includes a guided tasting of 6 wines, available at more than 60 wineries in central Valais.
FOCUS ON WINe
– QUALITY AND DIVERSITY –
WINe MUSeUM, SIERRE & SALGESCH
Vines have been grown in Valais for thousands of years, and the canton's wines are distinguished by their quality and diversity.
The Wine Museum traces the history of this unusual mountain viticulture, which thrives through tradition and passionate enthusiasm. It has two exhibition spaces: one near the Château de Villa in Sierre, for temporary exhibitions, and a permanent space in the Maison Zumofen in Salgesch. The two sites are linked by the Wine Trail, which runs across the vineyards.
Rue Sainte-Catherine 6, 3960 Sierre
For Sierre 12 mins walk
Bus Sierrois - Route 2 - Stop: Villa
Museumsplatz, 3970 Salgesch
For Salgesch 12 mins walk
The walking time is calculated from the nearest train station (Sierre or Salgesch).
From March to November
Wednesday to Friday 14:00 - 18:00
Saturday and Sunday 11:00 - 18:00
Ticket valid for both sites
Adult (age 16+): CHF 6
Child (age 7+): CHF 5
Senior/Student/Apprentice: CHF 5
Family: CHF 14
Group (10+): CHF 5 per person
Tel: 027 456 35 25 (Sierre)
Tel: 027 456 45 25 (Salgesch)
The Sensorium provides an opportunity to discover the world of wine, nature and growing through sensory learning.
It gives you the unusual experience of appreciating wines through their aromas, the place in which they grow (between rootstock and stone), and also through a judiciously-chosen selection of pictures and sounds. Using your nose, mouth, hands, eyes and ears, you explore the diverse natural environment of a wine-growing region to the full.
Cour de Salgesch, 3970 Salgesch
12 mins walk
Monday to Friday 8:30 - 12:00 / 14:00 - 17:00
Saturday and Sunday 14:00 - 17:00
From 2018, open on weekdays only
Tel: 027 452 60 60
ESPaCE TERROIRS – MIèGE
You will discover how time, water and the earth have worked together to form the soils of the Valais and create this very specific, fertile area. You will see nature's patient, gradual work as you journey through the periods of the "Land of glaciers" and the "Land of ancient rocks", travel across the "Land of slopes and floors", and listen to the "Land of the winds".
The Espace terroirs offers an unusual and fun way to learn about local climate, landscapes and geology.
Ruelle de la Calattra 1, 3972 Miège
SMC bus – to Crans-Montana via Mollens – Stop: Miège, église (Church)
From March to November
Every day 11:00 - 17:30
Tel: 079 319 03 66
CHÂTeAU DE VAAS –
LA MAISON DeS CORNALINS, FLANTHeY
The Cornalin grape variety is emblematic of the region because of its history, and this very special relationship has earned it an exhibition of its own, which occupies two floors of the chateau.
It is based on scientific data, but takes an interactive approach and aims to be fun for everyone.
Cars Ballestraz, to Granges VS, Grand Canal
Chemin du Tsaretton 46, 3978 Flanthey
PostBus, Lens service, Stop: Vaas d'en bas
Tel: 027 458 11 74
– RELATED TO WINE –
VINUM MONTIS eVeNTS
Vinum Montis organises high-quality wine tasting events five times a year. Each one is held at a different venue and enables participants to taste 6 different wines, savour the carefully-chosen canapés, talk to some wine-growers, and also enjoy a visit to one of the region’s iconic locations.
Venues and dates vary from year to year
Le PRINTeMPS DU VIN
To celebrate the arrival of spring, the wine-makers of Salgesch invite you to watch their barrel race in the morning (the only such race in the world) and then taste their latest vintage.
Where: In the centre of the village of Salgesch
When: 3rd Saturday in April
VINEa SWISS WINE FaIR
Launched in 1994, the VINEA Swiss Wine Fair is the leading outdoor festival devoted exclusively to Swiss wines. Nowadays, the event is attended by almost 130 producers from Switzerland's 6 main wine-growing regions.
Where: Place de l'Hôtel de Ville - Sierre
When: 1st Friday and Saturday in September
LA MARCHe DeS CéPAGeS
A pleasant combination of an educational walk, tastings of wines and local products, and traditional entertainments, the Marche des Cépages (Vineyard Walk) takes place along the Wine Trail between Sierre and Salgesch.
Where: Between Sierre and Salgesch, along the Wine Trail
When: 2nd Saturday in September
Le TeMPS DU CORNALIN
Taking place in the centre of the village of Flanthey, Le Temps du Cornalin is an opportunity to taste Cornalin wines (and others) in a warm and friendly atmosphere.
Where: Village of Flanthey
When: 3rd Saturday in September
– ACCESSIBLE THROUGHOUT THE YEAR –
This waymarked 6km wine trail winds among vineyards and groves of trees, enabling visitors to explore wine-growing villages and find out about viti-cultural techniques. There are 80 information boards along the route, giving details about the vines, the landscapes, and the local way of life.
Tel: 027 456 35 25 (Sierre)
Tel: 027 456 45 25 (Salgesch)
SeNTIeR DeS TeRROIRS
Using an original signage system, this “Geology and Grapes Trail” (1.7km) helps you to discover the history of the movement of the Rhône glacier, the large rockslide at Sierre, the different types of rock found in Valais, the different grape varieties, and the region's bio-diversity.
Tel: 079 319 03 66
CHeMIN DU VIGNOBLe
The wine trail between Martigny and Leuk offers a harmonious combination of terraced vineyard landscapes and exploration of the world of wines and vines. You can choose from 3 different waymarked routes: a pedestrian route (66km), a cycle route (83km) or a motor vehicle route (55km).
Tel: 027 327 35 80
WINeRIeS, WINe SHOPS
aND WINE BaRS
– IN OUR REGION –
The website vinum-montis.ch gives a series of portraits of the different wineries, which can be sorted by grape variety or by region. These portraits mention any special features and "must-try" specialities.
Our wine shops offer a selection of the region's best wines to help guide you through the very diverse range available. They provide an ideal opportunity to combine socialising with wine tasting.
Details of our wine shops and wine bars can be found on the vinum-montis.ch website or in the "MM! - Accommodation & Where to Eat and Drink" brochure.
MORE THaN JUST SPECIaL OFFERS:
WINe TOURISM eXPeRIeNCeS
Discover the delights of wine tourism in Sierre via a special search engine.
Simply enter a few search criteria, and we'll come up with an offer to suit you, which you can buy online immediately.
– UNIQUE AND ORIGINAL –
Founded in 1997, the "La Sierrvoise" craft brewery has developed a characterful range that includes pale, dark, white, and red beers. Each beer develops its own particular flavours – you should definitely try one.
Founded in 2016, the "Hoppy People" craft brewery produces beers that stand out because of their expressive aromas. The company's secret lies in its liberal use of American hops. Grapefruit, lychee, passion fruit, and also violet, coffee, pineapple – the flavour notes are always intriguing.
First produced in 2017, l’Echappée is the newest addition to the range of local craft beers. Brewed by Domaines Rouvinez, one of the region's leading wineries, this unfiltered beer takes your tastebuds by surprise with its unusual citrus notes.
An age-old recipe, traditional shapes, or the boldness of each producer: local products represent our real character.
The special features of Valais AOP rye bread result from its traditional recipe, and also from the use of a particular yeast that keeps the bread fresh for a longer period and gives it a unique acidity.
Its crust is very cracked because of the lengthy rising time required, and it tastes just as good with butter and honey as it does with a plate of dried meat.
AOP bakers in our area:
- Alcide Epiney SA, Sierre
- Centre commercial Manor, Sierre
- Chez Zenhäusern, Sierre
- Werner Moreillon, Sierre
- Boulangerie Mathieu, Salgesch
Valais dried meat holds PGI (Protected Geo-graphical Indication) status and is a dried product, it is never smoked. Pieces of meat (legs of beef) are coated with a carefully-chosen mixture of spices (each producer has their own recipe) and hung up to dry for a period ranging from five to sixteen weeks.
The pieces are then pressed several times and take on their famous rectangular shape. A glass of Cornalin or Pinot Noir makes the perfect accompaniment for this flavoursome meat.
Local PGI producers:
- Alexandre Dubuis, Sierre
- Fabrice Clavien, Miège
- Gabriel Fleury SA, Granges
- Stephan Müller, Salgesch
LOCAL PRODUCTS - A DeLICIOUS TReAT!
Looking for a gift or a souvenir? You can order local products (fruit juice, honey, chocolate, etc.) from the Tourist Office.
The cheeses are made in village dairies in Valais and are then entrusted to cheese-ripeners. These are true professionals, heirs to centuries of cheese-making knowledge, who maintain an unrivalled level of product quality. Each cheese comes from a well-defined terroir, the name of which (Anniviers, Bagnes or Simplon, for instance) is moulded around the edge of each round.
Official supplier to Ricola, who produce the famous sweets, and to the Bio Alp Tea company, the Masserey family grows 40 different plant species on their 4-hectare herb farm at Venthône.
Divine, sensual, deep, sumptuous, powerful, intense, seductive, evocative, extravagant, silky, smooth, luxurious, heavenly. There's no shortage of words to describe the delight of a chocolate tasting. That magical moment when time stands still, when your senses are heightened and begging for more. Again and again.
Our local chocolatiers:
- Chocorama - Chocolatier Moreillon, Sierre
- La Chocolaterie - Jérémy Ramsauer, Sierre
- Vincent Christille - Pâtissier Chocolatier, Sierre